If you have a newly created personal developer account, you must run a closed test for your app with a minimum of 12 testers who have been opted-in for at least the last 14 days continuously. When you meet these criteria, you can apply for production access on the Dashboard in Play Console so that you can ultimately distribute your app on Google Play. When you apply, you must answer some questions to help us understand your app, its testing process, and its production readiness.